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Sales swing new customers but real wins are made with loyalty Gains won during peak shopping season will turn to dust in 2024 unless app ... | 05/16 05:05 |
Unlocking the Power of Marketing Analytics: A Strategic Blueprint for ... Marketing analytics is not just an investment in the collection of data; it’s an ... | 05/14 03:38 |
What Digital Resource Are You Investing in for More Growth and ... The digital landscape is a fluid place rather than a stable entity. Modern digital ... | 05/14 03:33 |
What Digital Resource Are You Investing in for More Growth and ... The digital landscape is a fluid place rather than a stable entity. Modern digital ... | 05/10 05:39 |
Digital Marketing Dynamics of 2024 In the age-old art of marketing, digital terrain is forging a new method for brands ... | 05/06 05:40 |
What KPIs Are You Setting to Track Digital Engagement? Building a strong online presence is no longer optional now. Everyone from small ... | 05/06 05:32 |
Power Up Your Data Activation: Unlocking the Potential of Your ... In today’s hyper-connected and increasingly data-driven world, the pursuit of a ... | 05/02 05:26 |
Earth Day 2024: How can ad tech keep emissions down as temperatures rise? Earth Day 2024: How can ad tech keep emissions down as temperatures rise? In ad ... | 05/02 05:22 |
Nexus of Sustainability and MarTech Beyond Earth Day One significant area where sustainability meets MarTech is in the realm of ... | 04/29 05:50 |
Sales and Marketing Synergy in 2024 In 2024, the convergence of sales and marketing functions has become imperative for ... | 04/29 05:39 |
MarTech Interview with Liam Gerada, CEO and Co-founder of Krepling Liam, could you please provide insight into your journey that led you to assume the ... | 04/26 04:42 |
MarTech Interview with Georgios Grigoriadis, CEO of Baresquare Georgios, Can you please share a brief overview of your professional journey in the ... | 04/24 03:50 |
MarTech Interview with Tim Stahl, Vice President- Experience at Rightpoint Tim, could you briefly share your journey to becoming VP of Experience at ... | 04/24 03:46 |
The Influence of Innovation and Creativity in Marketing It is impossible to overestimate the importance of originality and innovation in ... | 04/22 05:56 |
The Power of Creativity and Innovation in Marketing It is impossible to overestimate the importance of originality and innovation in ... | 04/22 05:36 |
How digital advertising is undergoing a transformation propelled by ... AI has powered real-time bidding and search engine optimization for some time. ... | 04/19 04:53 |
How data science is driving a revolution in digital advertising It’s generally accepted that the digital marketing industry made some mistakes ... | 04/19 04:42 |
How Effective is Sales Enablement AI? Those are the old times when there were no sales strategies, and sales were done by ... | 04/17 05:53 |
The Top Four Digital Marketing Certifications You Don’t Want to Miss in ... Maintaining a competitive advantage in the dynamic field of digital marketing ... | 04/17 05:44 |
MarTech Interview with Tony Uphoff, President of Pipeline360 Greetings, Tony, can you please share a bit about your professional journey and how ... | 04/15 05:58 |
MarTech Interview with Jesse Murray, Head of Employee Experience at ... Jesse, can you briefly share your background and how you became the head of ... | 04/15 05:53 |
5 Sales Enablement Practices to Supercharge Your Sales Cycle Leveraging cutting-edge sales enablement techniques is essential for generating ... | 04/12 05:16 |
5 Sales Enablement Practices to Supercharge Your Sales Cycle Sales enablement has become essential for companies looking to stay ahead in ... | 04/12 05:04 |
Adapting to a Cookie-less Future: The New Frontier of Digital Identity ... As the digital advertising industry faces the decline of third-party cookies, it’s ... | 04/08 03:33 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail How has the role of partnerships evolved in recent years and what do you anticipate ... | 04/05 08:36 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail Can you brief us about yourself, your experience in the industry so far, and how it ... | 04/05 07:14 |
Craig Riner has been appointed EVP and CMO by Highmark Health. Introduction Craig Riner has been named Chief Marketing Officer (CMO) and Executive ... | 04/04 03:58 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail How has the role of partnerships evolved in recent years and what do you anticipate ... | 04/03 05:02 |
MarTech Interview with Mike Stocker, VP of Partnerships at CallRail Can you brief us about yourself, your experience in the industry so far, and how it ... | 04/03 04:49 |
The healthcare industry has seen a remarkable rise in social media ... Introduction Social media marketing has taken off in the healthcare sector in a ... | 04/02 06:31 |
The Rise of Social Media Marketing in the Healthcare Sector Introduction As we have stepped into the digital era, social media has become an ... | 04/02 06:06 |
AI Strategies for C-Suite Leaders and Marketers Imagine an environment in which stressful tasks are automated, data is converted ... | 03/20 05:47 |
How Marketing Metrics Can Measure Your Outreach Successfully For every B2B marketer, it is important to measure the success of each campaign to ... | 03/20 05:39 |
Mastering phone sales: A guide for SMEs Navigating the art of phone sales requires finesse and timing. Success hinges on ... | 03/18 05:10 |
2024 MarTech Predictions for a Better Customer Experience Innovation is indeed the core of achievements, and 2024 became the symbol of the ... | 03/18 05:02 |
The Paradox of Attention: Why Duration-Based Attention Metrics (DBAM) ... As brands draft their game plans for 2024, it’s time to think beyond traditional ... | 03/08 02:20 |
MarTech Interview with Zack Rosenberg, CEO and co-founder of Qortex Background Before delving into the details of Qortex, could you share a bit about ... | 03/06 01:50 |
MarTech Interview with Julie Gu, Head of Consumer Marketing at Prezzee Julie, could you provide an overview of the significant milestones and experiences ... | 03/06 01:44 |
AI Strategies for C-Suite Leaders and Marketers Img From automation to analytics, discover how AI is reshaping the future of marketing. ... | 03/05 01:26 |
How to Build Your Own MMM Models Introduction In marketing, financial output ought to be supported by tangible ... | 02/28 02:32 |
The Future of Data Analytics for CMOs In the era of data-driven business, the role of chief marketing officers (CMOs) has ... | 02/28 02:25 |
5 Ways to Leverage Business Intelligence and Analytics for Your Business Today’s business world regulates and operates on data generation, which makes data ... | 02/20 05:00 |
Thought Leadership: How Executives Can Establish Themselves as Industry ... Introduction The establishment of oneself as an idea leader can never be more ... | 02/20 01:06 |
Exploring the Dark Side of AI Chatbots in Customer Service Interaction Introduction The advancement of artificial intelligence has witnessed numerous ... | 02/20 01:00 |
Role of Management Account in Strategic Planning What is the Role of Management Accounting in Strategic Planning? How do you make ... | 02/14 03:56 |
MarTech Interview with Doug Fuehne, SVP at Pricefx Doug, your role as Senior Vice President at Pricefx reflects a journey of ... | 02/12 02:52 |
MarTech Interview with Ivana Istochka, VP of Demand Gen and Community ... Ivana, can you please briefly introduce your role as VP of Demand Gen & Community ... | 02/12 02:46 |
ABM Strategies through Data Mining Mastery Introduction In today’s world filled with information, data plays a big role in ... | 02/06 05:11 |
Exploring the Impact of Virtual Reality on Training Evolution of Virtual Reality in Training There have been massive changes in the ... | 01/31 03:27 |
Retail Media Networks are booming – here is how to choose the right ... Katrina Smart The IAB predicts the rapidly growing retail media industry in Europe ... | 01/22 02:18 |
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