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Mobile Ad Fraud: Can MarTech Save the Day? Digital advertising has witnessed the growth of mobile ad fraud becoming a major ... | 04/30 06:26 |
Green Tech, Clean Growth: How MarTech Is Powering Sustainable Marketing Sustainable marketing success will emerge from value chain partners working ... | 04/25 03:32 |
It shouldn’t be so hard to find MarTech that’s actually “zero-copy” As enterprises adopt cloud data warehouses, marketers are right to demand that ... | 04/21 06:07 |
MarTech Interview with Matt Tipperreiter How do you think this graph enhances the effectiveness of marketing strategies ... | 04/17 06:33 |
MarTech Interview with Matt Tipperreiter, Sr. Product Strategy Director ... Matt, can you provide a brief overview of your professional journey and how it led ... | 04/17 06:22 |
Generative Engine Optimization (GEO) — Its Transformative Impact on Brands Google and emerging generative AI platforms have forced SEO and marketing ... | 04/15 01:55 |
Martech Ethics: Finding a Balance Between Privacy and Personalization The foundation of personalized marketing depends on gathering first-party data, ... | 04/08 04:51 |
The Ethics of Martech: Balancing Personalization and Privacy The digital-first environment necessitates Martech as a fundamental tool that ... | 04/08 04:38 |
MarTech Interview with Peter Proud You started from managing strategic accounts at Microsoft and Accenture to ... | 04/03 03:16 |
MarTech Interview with Peter Proud, Founder and CEO of Forrit Peter, you’ve had a diverse career trajectory. Could you tell our readers about ... | 04/03 03:03 |
MarTech Interview with Charles Guimont How have you seen customer expectations around personalization evolve over the ... | 04/02 03:18 |
MarTech Interview with Charles Guimont, CEO & Co-Founder of O2 Commerce Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in ... | 04/02 02:57 |
MarTech Interview with Charles Guimont How have you seen customer expectations around personalization evolve over the ... | 04/01 04:16 |
MarTech Interview with Charles Guimont, CEO & Co-Founder of O2 Commerce Welcome to Martech Charles. You founded O2 Commerce back in 2006 while still in ... | 04/01 03:17 |
Is your program for marketing effectiveness long-lasting? Five things ... With the help of these five crucial questions, this article will teach you how to ... | 03/28 03:48 |
Is your marketing effectiveness program built to last? 5 questions you ... Developing a best-in-class marketing effectiveness program requires time, effort, ... | 03/28 03:24 |
SEO in the AI Era: Essential Information for Marketers SEO has experienced massive changes since the time when keyword stuffing combined ... | 03/25 04:35 |
MarTech Interview with Umer Paracha, Head of Marketing at Topsort Umer, you’ve had a fascinating career path that spans across ecommerce, retail, and ... | 03/21 08:03 |
MarTech Interview with Umer Paracha, Head of Marketing at Topsort Umer, you’ve had a fascinating career path that spans across ecommerce, retail, and ... | 03/21 07:29 |
Driving Innovation and Customer Loyalty in Travel: The Strategic ... Implementing accessibility principles in digital design is often viewed as ... | 03/19 04:51 |
Top 5 Ways to Celebrate International Women’s Month in the B2B ... Women must be celebrated for more than a day; they embody innovation, ... | 03/17 05:30 |
Programmatic Video Advertising: How AI is Transforming Ad Placement ... The digital advertising industry is currently undergoing revolutionary changes that ... | 03/17 05:04 |
MarTech Interview with Brendan Kamm, CEO and Co-Founder of Thnks Brendan, welcome to MarTech Cube! Could you please share a bit about your ... | 03/06 08:05 |
MarTech Interview with Laetitia Korn, VP of Marketing at Akeneo Greetings Laetitia, Can you briefly outline your journey to becoming VP of ... | 03/06 07:57 |
The Hidden Costs of Traditional E-Commerce: Small Businesses Struggle ... E-commerce fees are increasingly burdening small businesses, squeezing their profit ... | 02/27 07:08 |
Drowning in digital noise: The modern consumer’s struggle for relevance Every morning, many of us wake up to an inbox overflowing with unread marketing ... | 02/27 07:00 |
From Web2 to Web3: What Advertisers Need to Be aware in 2025 Web2 brought changes to digital interactions by combining user-generated content ... | 02/18 04:03 |
From Web2 to Web3: What Marketers Need to Know in 2025 The 21st century digital marketing is undergoing a seismic shift from Web2 to Web3. ... | 02/18 03:52 |
The Key to Smarter Decision-Making Real Impact of Data Management Platforms The true value of a DMP goes beyond its ... | 02/13 04:58 |
Investing in a Data Management Platform In the B2B world, data is more than just numbers—it’s a goldmine of insights that ... | 02/13 04:45 |
How Virtual Assistants Are Transforming Customer Personalization—and ... Connecting with customers on a deeper level is an undisputed game-changer in sales ... | 02/10 01:04 |
How a Creative & UX Leader Leverages AI for Research I’m the creative and user experience director for a marketing agency that works ... | 02/10 00:55 |
What is Advertising Technology? AdTech, also known as advertising technology, has revolutionized the digital ... | 02/06 04:27 |
Supporting return for money invested with Conversational Knowledge in ... In the 21st century, conversational intelligence is revolutionizing the Martech ... | 02/03 01:32 |
Boosting ROI with Conversational Intelligence in Martech Solutions Among these advancements, conversational intelligence (CI) stands out as a ... | 02/03 01:15 |
MarTechCube: Your Ultimate Guide to Marketing Technology Updates In the fast-paced world of digital marketing, staying updated with the latest ... | 01/28 04:48 |
Four Marketing Technology Trends to Watch in 2025 Marketing technology is changing rapidly, and with different AI- and ML-powered ... | 01/17 01:22 |
MarTech Interview with Scott Goodson, Founder and CEO of StrawberryFrog Scott, you’ve led StrawberryFrog for 25 years, driving it to become a leader in ... | 01/14 02:06 |
MarTech Interview with Mike Sadicario, Managing Director, North ... Mike, let’s start with your journey—can you share a bit about your background and ... | 01/14 01:53 |
2025: What’s in store for AdTech? The AdTech space faced many hurdles in 2024: mixed messages around third party ... | 01/09 03:39 |
2025: What’s in store for AdTech? The AdTech space faced many hurdles in 2024: mixed messages around third party ... | 01/09 03:19 |
MarTech Interview with Mike Sadicario, Managing Director, North ... Mike, let’s start with your journey—can you share a bit about your background and ... | 01/07 01:46 |
MarTech Interview with Scott Goodson, Founder and CEO of StrawberryFrog Scott, you’ve led StrawberryFrog for 25 years, driving it to become a leader in ... | 01/07 01:39 |
Shaping Marketing in 2025: Data, AI, and Sustainability at the Forefront As 2025 draws near, the marketing world is operating in a rapidly evolving ... | 01/03 04:04 |
Top 5 Outdated B2B Marketing Trends You Should Eliminate in 2025 In the dynamic world of B2B marketing, staying ahead of the curve requires constant ... | 01/03 03:52 |
2025 Ecommerce Trends for Shopify Stores Rewind 10 years, and only around 30-40% of ecommerce brands had loyalty programs in ... | 12/18 01:46 |
Unraveling the Cookie Chaos: A Turning Point for Marketers Initially, Google’s plan to eliminate third-party cookies by 2022 seemed like an ... | 12/18 01:38 |
MarTech Interview with Anton Ruin, CEO of Epom Anton, we’re excited to have you at MarTech Cube. Could you share your professional ... | 12/16 04:53 |
The Old is New: A Surprising Shift in Marketing Trends This group – born between 1997 and 2012 – is expected to splash the cash on 29 ... | 12/12 02:23 |
The Future of Influencer Marketing: Trends and Predictions for 2025 As we look to 2025, influencer marketing can be a powerful strategy for promoting ... | 12/12 02:10 |
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