Branding in a fragmented mediascape
Over the last few years, the media landscape has changed dramatically. The fragmentation between traditional, online and new outlets like influencer marketing has made it more important than ever to have a strategic brand identity and message that works across platforms.
In an interview with CNBC, Unilever's chief marketing officer Keith Weed said “Using a variety of ways to communicate with people about your brand is a great opportunity but it also brings with it risks that people will experience it in many different ways”.
Holistic branding is the need of the hour. To be strategic in the marketplace, a holistic branding approach studies and understands who you are as a company. It analyses the benefit your product/service offers and pinpoints the audience that will buy it. It looks at your entire business (people, processes and products) and ensures that all internal communications and staff are completely onboard with the mission of the organization. Target audiences are clearly defined and a solution is tailored to align messaging/culture with overall identity.
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Target City : Pune
Last Update : May 28, 2018
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|Item Owner : Interics Designs|
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