Mobile Application Development | App Audience
Narrow down several of the top performing app store listings in your product category and note what they do well. What is it about these product pages that resonate with users? Would these listings perform just as well in a different category? Make a list of all the techniques and best practices you observe and consider ways you can incorporate them into your creative assets.
Get to Know Your Audience
To succeed in the app store, you need to know every single detail about your target audience. In-depth audience research allows you to prepare product messaging that addresses your users’ pain points. First, know why your audience wants to use your product and then tailor your marketing efforts to that need.
Qualify Your Traffic
The last area of research involves analyzing your traffic sources. It’s of vital importance to know what traffic and advertising channels bring in the most qualified leads. One way to perform this research is to launch two identical targeting campaigns in two different advertising funnels and dissect their performance later.
Creating an App Store Listing with Data
Again, you only have a few seconds to make a first impression, which is why it’s vitally important to test app store pages before launching a campaign. Mobile app marketers can improve conversion rates by experimenting with several presentation elements like the app icon, screenshots, title, description, and video. For Android apps, the Google Play Store has a built-in tool for running split tests called Google Experiments. This tool allows you to run tests without relying on third-party solutions.
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|Target State: California|
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Last Update : Apr 29, 2019
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|Item Owner : Vin Diesel|
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