Mobile Application Development | Why Mobile Apps Fail
Why Do Mobile Apps Fail?
1. Poor Mobile App Strategy
More often than not, a mobile application tends to fail due to the lack of a solid strategy. Overlooking a strong foundation could either result in a low-quality app or delay your process of development. It is imperative to take your end users into account while working on your strategies so that you don’t end up harming your ventures. Instead of thinking in terms of hard sales, thinking of providing value to the users in terms of service, information, or entertainment can prove to be much more effective. To look at the brighter side, a failed mobile strategy can help you generate useful insights that can enhance your chances of achieving success with your upcoming projects.
2. Unimpressive User Experience
If your mobile app is not easy to use and intuitive, the chances of it falling off a cliff are pretty high. Performance issues and inconsistency are the two enemies of a perfect mobile app. You can study the success of user experience (UX) by focusing on the following:
App loading speed – Users abstain from apps that are slow in loading the content.
App user interface (UI) – this requires high performance, simple app designs, adherence to GDPR standards, etc.
Quick login process
3. Ignoring Customer Feedback
What is one of the best ways to learn about whether your mobile application is being liked by the audience or not? Feedback.
According to a survey, one out of three companies never ask for feedback from their customers, and 43 percent of businesses don’t think of feedback as a priority.
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Last Update : May 08, 2019
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