How Gift Cards Boost Customer Loyalty and Sales for Online Stores | |
In the highly competitive field of eCommerce, loyalty can build or destroy brands. There are different ways to garner repeat purchases to boost sales, but far and away the most effective, is with gift cards. Gift cards offer the flexibility, convenience, and personalized shopping experiences in a new way for both the customer and the online store. 1. Driving Repeat Purchases Gift cards encourage customers to return to that store. When customers are provided gift cards, they are likely to return to the store to redeem those gift cards. This creates repeat traffic and builds awareness of the brand. Studies show that a significant number of customers actually spend more than the value of the gift certificate which increases average order value. This type of spending behavior is a good revenue stream for eCommerce businesses and fosters a better relationship with the customer. 2. Bringing New Customers into the Brand Gift cards essentially act as a mini brand ambassador. When a current customer buys a gift card as a gift, it is another way to engage new buyers to the brand. If the recipient enjoys their purchase, they now may be loyal customers as well. This is one way to reach new customers outside of advertisement through word-of-mouth marketing. 3. Cutting Down on Return Rates Gift cards are unlike traditional gifts, which allows your customers to get exactly what they want. This adequacy diminishes the likelihood of unwanted items and minimize refund requests. Gift cards offered in a digital easy-to-use format make check out a quick and pleasant human experience for effortless retailer retention. 4. Improving Holiday Sales Gift cards are often the most popular or requested items during holiday sales or mega sales like Black Friday and Cyber Monday. Gift cards appeal to switch shoppers or shoppers in a hurry to get the perfect item whether it is a last-minute gift or the perfect item. This will help an online store mitigate returns during peak sales and shift future sales. 5. Engaging Your Brand Incorporating gift cards into your loyalty programs can maximize consumer engagement. Providing rewards with small-value gift cards for sign-ups, registration, or surveys are gesture to engage consumers with your brand, which can lead to deeper loyalty with incremental increase in life-time value. To find the best option for beauty lovers, many shoppers search where to buy Sephora gift cards because it represents personalization, easy online use, and combines all types of gifting in one — a perfect example of gift cards interest for engagement and loyalty. ![]() | |
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