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India Fragrance Market Outlook, 2027


Fragrance industry's rapid growth is attributed primarily to the advent of functional products with characteristics such as perfumes and deodorants. The earliest scents known to Indians were the healing scents introduced through Ayurveda. Ayurvedic remedies recommending the use of aromatic herbs and fragrant plants for well-being, hygiene, treatment of ailments, beauty and age-control is well known even today.
Fragrances industry majorly includes two categories viz. deodorant and perfumes which are then categorized into several sub-forms. Perfumes are available in the form of eau de toilette, eau de cologne, parfum and eau de parfum. The fragrance industry is set to witness an increase in the demand for high-end sophisticated fragrances as consumers are altering their lifestyle and adapting the luxurious fragrances in their daily personal grooming regime.
According to “India Fragrance (Perfume & Deodorant) Market Outlook, 2027”, the fragrance industry is projected to cross INR 20,000 crores by 2027. The demand for fragrance products has been driven by rising disposable income, growth in middle class population, increasing importance of personal grooming, emergence of working women, affordable price and the hot, humid and tropical climate conditions of India. India fragrance market is dominated by deodorants whereas perfumes are also picking up pace with the onset of lifestyle changes. The organized market has slightly below 70% share in the fragrance market majorly due to deodorants. Out of the total market the mass products (Deodorant below INR 300 and perfume below INR 1000) has contributed 80% of the market but due to increasing income the average selling price is increasing since past few years. The online sales are the fastest growing sales channel expected to be below 20% even in 2027. Vini Cosmetics, Hindustan Unilever, ITC, Nivea India, Marico and McNroe are the market leaders in the organized fragrance market.

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Target State: All States
Target City : Navi Mumbai
Last Update : Jun 30, 2022 5:26 AM
Number of Views: 4
Item  Owner  : vidhya
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2022-07-01 (0.344 sec)