CEO Branding Strategy | Effective than Branding A Company | |
CEO branding is a growing body of interdisciplinary literature on CEOs and their impact. In this article, we’ll explore some of the challenges and benefits of CEO branding. Ultimately, it’s your job to make your CEO shine. But how do you get started? The first step is to understand the nature of CEO branding. CEOs are unique individuals, and there are several factors to consider when branding your own CEO. This article explores three of the most common challenges and benefits of CEO branding. | |
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