The Benefits and Challenges of CEO Branding | |
CEO branding is an ongoing conversation in business. The importance of CEO branding has been explored in a growing body of interdisciplinary literature. Its impact on the bottom line of companies has been documented, and its cost is well worth considering. In this article, we’ll explore the benefits and challenges of CEO branding. A few of the most compelling reasons to brand a CEO are discussed. Read on to learn more. And don’t forget to check out our recent article on CEO branding. | |
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