Managing Your Personal Brand As a CEO | |
CEO Branding is a growing body of research that aims to increase our understanding of CEOs and their impact on their organization. It addresses both the impact of CEOs and how to leverage the power of their personal brands. We examine the benefits, channels, and costs of CEO branding. Managing your personal brand as a ceo is a complex endeavor, but it’s one that is well worth it in the long run. | |
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