Selecting an AI Platform | |
Selecting the right platform or platforms is a crucial step in getting an AI marketing program off the ground. Marketers should be discerning in identifying the gaps that the platform is trying to fill and select solutions based on capabilities. This will revolve around the goal marketers are trying to achieve – for example, speed, and productivity goals will require different functionality than tools used to improve overall customer satisfaction with AI. One thing to keep in mind when selecting a tool is the level of visibility you will need regarding why an AI marketing platform made a certain decision. Depending on the algorithm in use, digital marketing teams may get a clear report on why a certain decision was made and which data influenced the decision, while algorithms working on a more advanced level with deep learning may not be able to give as definitive reasoning. Benefits of Leveraging AI (Artificial Intelligence) in Marketing There are a myriad of use cases for incorporating AI marketing into your digital marketing programs, and each of these use cases yields different benefits. For example, AI marketing can be an asset in areas such as risk reduction, increased speed, greater customer satisfaction, increased revenue, and more. Benefits may be quantifiable (number of sales) or not quantifiable (user satisfaction). There are a few overarching benefits that can be applied across AI marketing use cases: Increased Campaign ROI If leveraged correctly, marketers can use AI marketing to transform their entire marketing program by extracting the most valuable insights from their datasets and acting on them in real-time. AI platforms can make fast decisions on how to best allocate funds across media channels or analyze the most effective ad placements to more consistently engage customers, getting the most value out of campaigns. Better Customer Relationships & Real-Time Personalization AI marketing can help you deliver personalized messages to customers at appropriate points in the consumer lifecycle. It can also help digital marketers identify at-risk customers and target them with information that will get them to re-engage with the brand. Enhanced Marketing Measurement Many organizations have trouble keeping pace with all of the data digital marketing campaigns produce, making it difficult to tie success back to specific campaigns. Dashboards that leverage AI marketing allow for a more comprehensive view into what is working so that it can be replicated across channels and budgets allocated accordingly. Make Decisions Faster AI marketing is able to conduct tactical data analysis faster than its human counterparts and use machine learning to come to fast conclusions based on campaign and customer context. This gives team members time to focus on strategic initiatives that can then inform AI-enabled campaigns. With AI marketing, digital marketers no longer have to wait until the end of a campaign to make decisions, but can use real-time analytics to make better media choices. For more details on our products and services, please feel free to visit us at: Internet Marketing Services, Content Marketing Services, Reputation Management, Search Engine Optimization & Social Media Optimization. Please feel free to visit us at: https://webigg.com/ | |
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