What does SEO friendliness mean? | |
SEO-friendly content is the type of content that’s created in a way that helps the search engines rank it high. Although some marketers think this means it should be stuffed with keywords, it’s really meant to help them search engines find, understand, and connect your content to the topic you’re trying to cover. As you’re about read in this article, making your content SEO-friendly takes much more than just spraying keywords around your posts, videos, and other forms of content. How to make your content SEO-friendly 1. Use headlines and sub-headers Using headlines and sub-headers does several things for SEO optimization. First, it makes your writing skimmable and therefore easier to read for your readers. People are more likely to share things that are easy to read. The same goes for search engine robots. When crawling through your site, they’ll recognize your headlines and use them to better understand your content, like which parts are the most important ones and so on. Also, having headers and sub-headers increases the keyword saturation, but remember to not abuse this to game the system. 2. Add links to previous content One of the ways search engines rank content is by the number of backlinks they get. Good content tends to get a lot of backlinks – both external and internal. If you want to drive traffic and rank your older content higher, then you can’t forget to link to them from your newer posts. This helps the search engine robots – and people – to find your best articles. Plus, links to high-quality, reputable websites increases the validity of your own website. The better the links, the higher your page will rank in search results. Also, using credible sources within the body of your text creates trust with your readers. 3. Optimize the length of your article Back in the day, most blog posts you’d read would have up to several hundred words. It was a numbers game, the more posts you’d publish, the more traffic you’d get. These days, it’s rarely the case. Even on the GetResponse blog you’re reading right now, you’ll mostly find articles that are 1,500+ words, and published less frequently. That’s because in the last several years, Google has shown that it gives higher priority to longer, higher-quality content. They aim to provide their users with best-possible answers and this often boils down to having posts that provide the most thorough answer to the user’s query. It’s not enough to write 300 word articles anymore. But it’s also not about watering down your content. Take a look at your Google Analytics reports and see which posts generate the highest engagement for you. Which ones are visited the most and which ones are read for the longest amount of time. And then, which ones generate the highest conversions, e.g., newsletter sign-ups. Then, use that information to find the approach that’s going to work best for your niche. For more details on our products and services, please feel free to visit us at: Article Writing Services, Content Writing Services, Blog Writing Services, Press Release Submission Services & Press Release Writing. Please feel free to visit us at: https://webigg.com/ | |
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