How ChatGPT can help you create content for SEO (Business Opportunities - Investment)

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How ChatGPT can help you create content for SEO


The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously:
How can ChatGPT help create content for SEO?
ChatGPT performs a few specific functions that can help you with content creation for SEO like:
• Writing whole SEO-focused blog posts, articles, and landing pages.
• Generating research you can use in SEO-focused content.
• Performing specific SEO tasks to support your content creation, like keyword research or content clustering.
• Creating embeddable elements and enhancements within your content to make the articles better and more linkable.
The flip side is that while ChatGPT can be incredibly useful in some SEO content creation scenarios, it can also introduce risks for your sites. (Not to mention, it is still quite bad at several tasks.)
Google has said their primary concern is whether AI content is “helpful” and that all their guidelines and recent updates (including E-E-A-T) will apply to AI content.
They recently wrote about this again, explicitly saying there is no “ban” on AI-generated content in Google search results.
As with many things in SEO, if your question is “does AI content work” the answer is really “it depends.”
If you have a very authoritative site like Bankrate or CNET, there might be a class of topics where AI content can rank very well, potentially even with minimal editing.
Creating subsections, meta descriptions and short content blocks
While you want to be careful with the amount of content you let ChatGPT run wild on, you can do a few things to make the content it produces more useful:
• Specific prompts: Give very specific prompts about the angle you want the tool to take.
• Training data: Feed it a paragraph from your writing or a writer you want it to emulate to improve the writing style.
• Limit volume: By limiting the amount of content you’re expecting you can be more likely to get the right output

Now we may be getting closer to a relatively safe function for ChatGPT, more of a writing assistant than an author of whole articles.
If you’re creating SEO-focused content, this won’t perform the function of tools like Clearscope, Market Muse, Content Harmony or similar which generate content briefs and outlines focused specifically on optimizing the article for search rankings.
That said, having ChatGPT generate an outline can give you some good ideas and jumpstart your article drafts.
Rewriting and editing content
As you’ve already seen above ChatGPT lets some inaccuracies slip through and may not be replacing thorough human editors any time soon, but the tool can help clean up certain elements in your article.
Adding subheadings to an article
To further improve your article’s scannability, you can also have ChatGPT create sub-headings for your content. You have to be very specific in your prompts here, or you’ll end up with just an outline.
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Last Update : Nov 27, 2023 6:33 AM
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