HOW TO APPLY LOCAL SEO TO WEBSITE CONTENT | |
There isn’t a magic formula to get instant local traffic to your website. The main difference between your website content and local content is search intent. When creating your website content, it is essential to consider the local user and how they will engage with it. When creating local content, try these tips: 1. Use local phrases. Optimizing your main navigation page titles and meta descriptions with local terms makes you more likely to attract local visitors. 2. Use a conversational tone. You don’t have to write every blog as if it was a scholarly article—that’s what Google Scholar is for. Write for the average human in an easy-to-read format that answers their questions. 3. Use images. Don't just use stock images—add personal, unique photos that complement your content and assist with a compelling story. 4. City-specific landing pages. Do you have multiple locations? Try creating separate pages for each location to dial in the local keywords. HOW DOES GOOGLE DETERMINE LOCAL RANKING? According to Google, local rankings are determined primarily by relevance, distance, and prominence. What does that mean? • Relevance: How closely relevant is your business listing to what the search query is. • Distance: How far (or how far Google thinks they are if their location is not known) the search query and user are from the result. • Prominence: How well-known your business is. This can come from links across the internet to your website, reviews, articles, and your web results position. HOW GOOGLE SOURCES INFORMATION Google uses what it can find on your website and the information you provide to provide the most up-to-date information about your business. That is why keeping your website information current and as relevant as possible is essential. WHAT BUSINESSES BENEFIT THE MOST FROM LOCAL SEO? Service-based businesses whose primary audience is local customers benefit the most from local searches. These businesses can include but are not limited to brick-and-mortar stores, construction trades, personal and professional service providers like housekeeping, law firms, medical offices, small business owners like boutiques, restaurants, marketing agencies, pet care and boarding, and more. In short, the key factors for successful local search engine optimization include accurate and consistent business information across your website and Google My Business listing, high-quality content (on both your pages and blogs), positive customer reviews, and effective use of keywords and metadata. For more details on our products and services, please feel free to visit us at: Website Content Writing Services, Infographics Creation, Website Designing Services, Website Redesigning Services & Logo design. Please feel free to visit us at: https://webigg.com/ | |
| Target State: All States Target City : All Cities Last Update : Nov 29, 2023 12:25 PM Number of Views: 43 | Item Owner : WEBIGG TECHNOLOGY Contact Email: Contact Phone: 424 570 3050 |
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