SEO Vs. PPC | |
SEO can help your website rank higher on Google organic results by making it more relevant to users, while PPC involves paid advertisements, which allow businesses to bid and show their ads next to related searches on Google. SEO and PPC are types of search engine marketing tools you can use as part of your overall digital marketing strategy. What Is SEO? SEO aims to get free traffic from search engines by creating helpful content that satisfies the user intent for keywords that matter to your business. The SEO process has different stages involving: • Performing keyword research to find keywords related to your business goals. • Creating content that is useful for users and meets Google guidelines. • Optimizing the technical infrastructure of a website. • Promoting a website online to build credibility and gain search engine trust. To effectively handle all SEO rules, the SEO process can be broken down into three main types: Technical SEO, On-Page SEO, and Off-Page SEO. What Is PPC? PPC Marketing (aka Pay-Per-Click) is a digital marketing process of using advertising platforms (like Google Ads) to reach your target audience by placing your ads on top of the search engine results. Every time someone clicks on your ads, you pay a fee. With PPC, you can get traffic from search engines and social networks like Facebook Ads and use similar concepts for paid ads. The PPC process has the following stages: • Perform keyword research to find which keywords to target in your campaigns. • Create audiences based on demographics and user behavior. • Create several types of ads with different messaging (depending on the platforms). • Performing A/B tests to find out what’s working for your audience. • Create landing pages to redirect PPC traffic. • Set budgets and other campaign settings. Which Is Better, SEO or PPC? To help you decide which is the best marketing technique for your needs, we can compare SEO and PPC using four factors: cost, results, control, and suitability. Cost I have mentioned above that SEO traffic is free and PPC is paid, and while this is true, you should understand that it needs a lot of effort and hard work to get free traffic from search engines. The competition is high for almost every keyword, and you need to have a high-quality website and a great SEO plan to get one of the top 5 positions and rip the traffic benefits. Despite what some “SEO” companies try to sell you, there are no shortcuts. If you are unfamiliar with how search engines work or don’t know anything about SEO, the best way to get search engine traffic is to learn SEO or hire an SEO expert to do the work for you. | |
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