Employer Branding vs. Company Branding: What HR Needs to Know | |
This title helps explain the difference between two important ideas for people who work in human resources. "Employer branding" is all about how a company is seen as a place to work. It's about attracting and keeping good employees. Think about what makes someone want to join a company and stay there. "Company branding," on the other hand, is about how a company is seen by its customers and the general public, usually in terms of its products or services. It's about what makes people want to buy from a company. For example, a company might be known for making great shoes (company branding), but its employer brand would be about whether it's a good place to design those shoes. Human resources professionals need to understand that while these two ideas are connected, they are not the same. A company can have a great product but still struggle to attract employees if its employer brand is weak. HR needs to focus on making sure the company's good name as an employer is strong and clear, so that the right people want to come work there and help the company succeed. | |
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