MarTech Interview with Ryan Johnson, Chief Product Officer at CallRail | |
Ryan, can you tell us about your background and how it led you to become the Chief Product Officer at CallRail? I’ve spent more than 15 years in product development and leadership at a wide range of companies, from early-stage startups to Fortune 500 businesses. Before starting my tenure at CallRail I led the development of Banjo’s world-class artificial intelligence and machine learning products and helped raise $100M in VC funding. I also played a role in growing Vitrue into a unified SaaS platform before its acquisition by Oracle for over $330M. Also Read – Martech Interview with Deanna Ballew, Senior Vice President of DXP Products, Acquia How do you prioritize and manage the product roadmap for CallRail? Effective prioritization is primarily contingent on listening to our customers. Hundreds of thousands of people use CallRail, whether they’re working at a marketing agency, a small to medium-sized business (SMB), or a large-scale enterprise with multiple locations. Each customer subset experiences our products differently, which means listening closely to them to understand their challenges and moments of friction within the platform is absolutely critical. We use this feedback to improve our existing offerings and inform new product investments. How does the new integration with Microsoft Teams benefit CallRail customers? CallRail’s new integration with Microsoft Teams boosts our customers’ speed to lead response and conversion – an absolute must in today’s macroeconomic environment where competition is fierce and every marketing dollar counts.Businesses have multiple priorities competing for their time and attention. By immediately knowing when a lead contacts their business and how often they miss calls, they’re able to expedite lead response for better conversion rates What specific features does the Microsoft Teams integration offer to help businesses accelerate their speed to lead response? The Microsoft Teams integration boasts a number of useful features. Our users now have access to automatic notifications for new calls, texts, or form submissions, so fewer leads fall through the cracks. They can also match these notifications to specific marketing campaigns to quickly identify the source of every lead before starting a conversation, providing them with the context they need to personalize every interaction For more such updates, follow us on Google News Martech News | |
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